My district has been working overtime to promote CTE to our middle schoolers and admin with mixed results. We visited the middle schools a few times and had an open house last month to reinforce the middle school visits. I find my program is in this weird limbo because the students that would excel in game design all enroll in BioMed because it has all of the clout (and props to that teacher for marketing the hell out of it), whereas the kids that identify as "gamers", as we know, aren't always the best students and are SHOCKED that they are expected to work and not just play on their phones all period.
My campus has approximately 1,900 students and my enrollment fluctuates between 80-120 depending on the year. Ethnic Studies is a freshman requirement starting next year, so that will have a negative impact on enrollment, at least in the short term.
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Wesley Jeffries k12teacher
Riverside CA
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Original Message:
Sent: 02-28-2024 11:21
From: Brian Bautista
Subject: Wednesday Check in - Recruitment/Marketing
What stuff do you guys do to market your programs? Do you feel like you need to?
I feel like I need to, one of the goals of my program is that it acts as a magnet, so I put a lot of effort into getting my program to be a public facing as possible.
We host a preview night for incoming 8th graders and I have a bunch of my capstone kids booth with me. I also go out to the feeder schools to get my program out in front of them earlier than that.
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Brian Bautista k12teacher
Citrus Heights CA
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